High fashion florals meet top-quality drinkware in the Stanley x LoveShackFancy collaboration. 

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With 16 SKUs based on iconic LSF patterns, building the collection of packaging required the highest color matching standards, and multi-source accessories and embellishments. Our team created custom grosgrain ribbons, velvet branded dust bags, and full floral boxes with an elevated opening experience to match each colorway. The packaging design became the basis for all marketing and creative assets throughout launch activations (the team even turned an ice cream truck into a large version of the pink box!). 

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This collection became the most robust, elevated packaging offering Stanley has had yet. 

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Resulting in Stanley's highest sales day in the company's 110+ year history, the launch was an unprecedented success earning over 17.5M organic social impressions. The collab drove $14.7M. Fans of both brands were surprised & delighted by the premium packaging, and countless unboxing videos took over social channels.