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Nordstrom End of Summer Sale

The challenge for this marketing initiative was to create an of-the-moment campaign for Nordstrom, that connects with a hyper-specific segment of the company's demographic.

The output resulted in a multi-platform collection of assets and marketing materials that allow the brand's timeless identity to flex its playfulness into the vibrant summer season.

RESEARCH

STRATEGY

COPYWRITING

DIGITAL MARKETING

PRINT & COLLATERAL

SOCIAL MEDIA

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DEMOGRAPHIC IDENTIFICATION

After researching Nordstrom's current demographic and most engaged customer base, I settled on bringing in the leading ladies of summer back into the store for one last sun-drenched shopping spree before heading back to real life for the fall. 

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CONCEPT OVERVIEW

The annual Nordstrom End of Summer Sale is all about holding on to the feelings that summer brings. By curating sale items that allow customers to bring home their most-loved summer fashions, home decor, and more, the company encourages their community to celebrate the warm, sunny days for a little bit longer. 

VISUAL INSPIRATION & ASSETS

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"It's here: The End of Summer Sale. Because there's no reason the sun has to go down for good just yet. #summerisntover"

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