The Stanley x Olivia Rodrigo collaboration called for purple, purple, and more purple. A satin foil finish, star accents matching product, and a full silver interior make up this collectible box. 

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The launch resulted in the highest sales day in Stanley's 110+ year history at the time, and over 16M organic social impressions. It was our largest single day launch of a single item, selling out immediately and earning $11.2M. Sign-up purchase entries doubled the highest-ever submission by our lottery launch partner, EQL.