App design for a social finance program that allows users to save for joint vacations. The app app focuses on accessible financial data visualization that empowers users to reach their savings goal in a way that feels easy and exciting.
An app that allows two people to save money for a vacation together without putting strain on their relationship. Stash tracks progress and visualizes data to facilitate financial responsibility and painless communication.
PRIMARY PAIN POINTS
It is difficult to keep each party accountable for contributing their share to a group savings goal.
There is a lack of flexibility for deadlines.
There is no option to contribute only a portion of expected amount at time of deposit.
Resources for goal-based finances are often dull, limited, and inaccessible for non-experienced savers.
Maintaining motivation and sustained excitement for savings is arduous with
A critical element to this project was ensuring that all finance-related data was simple and easy to interpret. To achieve this, I created a visual language of data and infographic information that helps make numbers simple.