Stash
App design for a social finance program that allows users to save for joint vacations. The app app focuses on accessible financial data visualization that empowers users to reach their savings goal in a way that feels easy and exciting.
UX DESIGN
UX RESEARCH
APP PROTOTYPING
USABILITY TESTING
PROJECT SCOPE
An app that allows two people to save money for a vacation together without putting strain on their relationship. Stash tracks progress and visualizes data to facilitate financial responsibility and painless communication.
PRIMARY PAIN POINTS
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It is difficult to keep each party accountable for contributing their share to a group savings goal.
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There is a lack of flexibility for deadlines.
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There is no option to contribute only a portion of expected amount at time of deposit.
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Resources for goal-based finances are often dull, limited, and inaccessible for non-experienced savers.
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Maintaining motivation and sustained excitement for savings is arduous with
current apps.
DATA VISUALIZATION
A critical element to this project was ensuring that all finance-related data was simple and easy to interpret. To achieve this, I created a visual language of data and infographic information that helps make numbers simple.
