The Bloom Box
My BFA Thesis: The Bloom Box is a flower cart on wheels offering BYOBs (build your own bouquets) around the Puget Sound. Found at your local coee joint, book store, farmers market, makers fair, or wherever wheels roll.
Founded on a love for the joy flowers bring us and an appreciation for their fleeting yet powerful beauty, The Bloom Box aims to spread happiness everywhere it goes.
The Bloom Box is my ultimate passion project. Combining a lifelong love of flowers, bringing people together, and playful color palettes, this brand was the perfect way to lean into all things joyful. –Emily
I spent much of my research phase completing a full brand strategy, and then allowed myself to become repetitive and curious when exploring visual identity. The color palette became an increasingly important decision as I came to realize the dazzling color and texture of a cart-full of flowers would not always be there to accompany the neutral palette I had originally selected.
To affirm the feeling of joy and sunshine that radiate from the brand at all times, I repositioned the identity to include more vibrant, colorful assets.
The Bloom Box’s mission is to provide joy. I settled on a suite of logotypes, colors, typefaces, and playful illustration assets that embody this mission across all channels. The visual design of the brand becomes more vibrant the further away it is from the cart itself to extend that joy as far as The Bloom Box can reach.
Top priorities in designing packaging were ease of transport, flower protection, stylish gifting, and making a bold and elegant statement while customers were moving throughout a market space with their new bouquets. The cone is made of recycled materials, and is produced in one flat sheet for shipping, production, and seamless assembly at the cart.
POST-PURCHASE BOUQUET CARE
One issue I solved for was the lack of post-purchase support shoppers receive once they bring their bouquet home. I want The Bloom Box to be there for the customer for the entire lifespan of their arrangement with helpful tips to set their bouquet up for a long, healthy life on the counter (or wherever else they might end up). Therefore, bouquet purchases include a mini booklet that covers best practices for keeping flowers looking their best.
FOR THE GIFT-GIVERS
Because the nature of the packaging makes the bouquets ready for immediate gifting, I will include complimentary gift note postcards for shoppers to grab at the cart to add a personal touch before handing it off.
THE CART CONCEPT
Features a collapsible work surface for assembling bouquets, changeable rolls for stickers, ribbon, and other packaging accessories, holds flat-packed cones, provides cabinet storage, holds all flowers in water, holds an umbrella to shelters the vendor, accommodates an iPad with Square POS, solar-powers device charging, and can be hitched to a bike, car, or pushed shopping cart style.
Bloomboxmarket.com currently serves as landing page for current and future customers. A newsletter sign up, social media feed, and next-up event details make the site a hub for all things The Bloom Box. Instagram will also be a primary source of audience communication with frequent event announcements.
THE FUTURE OF THE BLOOM BOX
Though starting as a small, local business, I see The Bloom Box as having franchise potential anywhere, giving flower-lovers the opportunity to purchase a buildable cart and local wholesale flower guide for their city, and spread the joy of custom bouquets anywhere wheels roll.
Future endeavors could include expanding to full interior pop up boutiques, a brick and mortar home base, a flower subscription or online ordering system, and floral arranging classes in partnership with other local business such as wineries, pottery studios, artists, and more.